The short version

Brian Wieser predicted on September 30, 2024: “Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.” Verdict: Called it. This forecast appears to have been broadly validated by later discussions of 2024 as a ~10.5% growth year including political, with subsequent commentary treating this as a realized benchmark.

Prediction by

Brian Wieser

On September 30, 2024

“Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.”

Follow-up

This forecast appears to have been broadly validated by later discussions of 2024 as a ~10.5% growth year including political, with subsequent commentary treating this as a realized benchmark.

From the High Caliber AI network — see the AI for PR module in the course.