The short version

Brian Wieser predicted on September 4, 2024: “However, now it looks more like a decrease of 1.2% for the year [national TV ad spending in 2024]... Last year, Wieser predicted that national TV ad spending would decrease by 2.3% in 2024.” Verdict: Called it. National TV advertising declined ~1.4% in 2024, aligning closely with the prediction.

Prediction by

Brian Wieser

On September 4, 2024

“However, now it looks more like a decrease of 1.2% for the year [national TV ad spending in 2024]... Last year, Wieser predicted that national TV ad spending would decrease by 2.3% in 2024.”

Follow-up

National TV advertising declined ~1.4% in 2024, aligning closely with the prediction.

From the High Caliber AI network — see the AI for PR module in the course.