The short version

Brian Wieser predicted on June 1, 2024: “U.S. advertising spending should grow 6.3% in 2024... Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics.” Verdict: Partially right. Actual non-political U.S. ad spend grew ~7.2% to ~$381B, slightly exceeding the prediction.

Prediction by

Brian Wieser

On June 1, 2024

“U.S. advertising spending should grow 6.3% in 2024... Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics.”

Follow-up

Actual non-political U.S. ad spend grew ~7.2% to ~$381B, slightly exceeding the prediction.

From the High Caliber AI network — see the AI for PR module in the course.