The short version

Brian Wieser predicted on March 25, 2024: “Wieser now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast. First-quarter ad industry revenue should rise 8%....” Verdict: Partially right. Wieser's March 2024 forecast of 5.6% full-year growth and 8% Q1 growth for the US ad economy understated actual 2024 performance. His own later estimates and contemporaneous reporting…

Prediction by

Brian Wieser

On March 25, 2024

“Wieser now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast. First-quarter ad industry revenue should rise 8%....”

Follow-up

Wieser's March 2024 forecast of 5.6% full-year growth and 8% Q1 growth for the US ad economy understated actual 2024 performance. His own later estimates and contemporaneous reporting show the realized (or very nearly realized) outcome closer to 7%+ growth for the year ex-political, with Q2 growth coming in much higher than implied by the Q1 estimate.

From the High Caliber AI network — see the AI for PR module in the course.