The short version

Brian Wieser predicted on October 31, 2024: “Last year, Wieser predicted that national TV ad spending would decrease by 2.3% in 2024…” Verdict: Partially right. The same source says this later “looks more like a decrease of 1.2% for the year,” so the original forecast overestimated the decline.

Prediction by

Brian Wieser

On October 31, 2024

“Last year, Wieser predicted that national TV ad spending would decrease by 2.3% in 2024…”

Follow-up

The same source says this later “looks more like a decrease of 1.2% for the year,” so the original forecast overestimated the decline.

From the High Caliber AI network — see the AI for PR module in the course.