The short version

Brian Wieser predicted on June 1, 2024: “It will reach $15.1 billion this year [2024], compared with $14.1 billion in 2020, Wieser forecasts. With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.” Verdict: Partially right. Political spend was accurate at ~$15.2B, but total U.S. ad spend reached ~$396B, exceeding the forecast…

Prediction by

Brian Wieser

On June 1, 2024

“It will reach $15.1 billion this year [2024], compared with $14.1 billion in 2020, Wieser forecasts. With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.”

Follow-up

Political spend was accurate at ~$15.2B, but total U.S. ad spend reached ~$396B, exceeding the forecast due to higher non-political growth.

From the High Caliber AI network — see the AI for PR module in the course.