The short version

Brian Wieser predicted on March 18, 2025: “Citing continuing geopolitical turmoil and uncertainty, Wieser now estimates U.S. ad spending growth will rise 3.6% in 2025, down from his 4.5% forecast in December 2024, and his 5.3% benchmark in September 2024.” Verdict: Too early to tell. The 2025 full-year outcome is not yet known.

Prediction by

Brian Wieser

On March 18, 2025

“Citing continuing geopolitical turmoil and uncertainty, Wieser now estimates U.S. ad spending growth will rise 3.6% in 2025, down from his 4.5% forecast in December 2024, and his 5.3% benchmark in September 2024.”

Follow-up

The 2025 full-year outcome is not yet known.

From the High Caliber AI network — see the AI for PR module in the course.