The short version

Brian Wieser's prediction, paraphrased from the linked source (December 9, 2024): U.S. digital ad spending, excluding political, will grow 8.4% in 2025. Verdict: Missed it. Wieser forecast 8.4% digital growth for 2025, a slowdown from 2024. Instead, IAB/PwC measured U.S. digital ad revenue up 13.9% to a record $294.6 billion. The slowdown call was right in direction but far too…

Prediction by

Brian Wieser

On December 9, 2024

Paraphrase: U.S. digital ad spending, excluding political, will grow 8.4% in 2025.

Follow-up

Wieser forecast 8.4% digital growth for 2025, a slowdown from 2024. Instead, IAB/PwC measured U.S. digital ad revenue up 13.9% to a record $294.6 billion. The slowdown call was right in direction but far too steep.

From the High Caliber AI network — see the AI for PR module in the course.