The short version

Brian Wieser predicted on December 9, 2024: “According to industry doyen Brian Wieser, media analyst and author of the Madison and Wall newsletter, digital ad spending excluding political dollars is set to grow 8.4% next year — a noticeable drop from the 14.3% growth expected in 2024.” Verdict: Still evolving. Brian Wieser predicted digital ad spending (ex-political) would grow 8.4%…

Prediction by

Brian Wieser

On December 9, 2024

“According to industry doyen Brian Wieser, media analyst and author of the Madison and Wall newsletter, digital ad spending excluding political dollars is set to grow 8.4% next year — a noticeable drop from the 14.3% growth expected in 2024.”

Follow-up

Brian Wieser predicted digital ad spending (ex-political) would grow 8.4% in 2025, a drop from 14.3% in 2024. While his broader narrative supports a slowdown, specific digital-only actuals for 2025 are not yet documented in the provided sources.

From the High Caliber AI network — see the AI for PR module in the course.