The short version

Brian Wieser predicted on September 4, 2024: “U.S. ad spending is expected to grow 7.2% to $381 billion in 2024, excluding political ad spending, according to industry analyst Brian Wieser of consultancy Madison and Wall. Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.” Verdict: Called it. This revised prediction of 7.2% growth for core US…

Prediction by

Brian Wieser

On September 4, 2024

“U.S. ad spending is expected to grow 7.2% to $381 billion in 2024, excluding political ad spending, according to industry analyst Brian Wieser of consultancy Madison and Wall. Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.”

Follow-up

This revised prediction of 7.2% growth for core US ad spend and higher figures including political spending was directionally accurate and broadly in line with how the 2024 market ultimately performed according to major industry benchmarks.

From the High Caliber AI network — see the AI for PR module in the course.