Receipt
Filed July 19, 2026
The short version
Brian Wieser predicted on September 9, 2024: ““The second half of 2024 *should* exhibit deceleration given prior year underlying growth rates of 7.5% and 10.6% during last year’s third and fourth quarters, respectively,” he wrote, though he added that “recognizing that multiple factors are responsible for recent conditions, we can’t point to any specific sources of deceleration in the second…
Prediction by
Brian Wieser
On September 9, 2024
““The second half of 2024 *should* exhibit deceleration given prior year underlying growth rates of 7.5% and 10.6% during last year’s third and fourth quarters, respectively,” he wrote, though he added that “recognizing that multiple factors are responsible for recent conditions, we can’t point to any specific sources of deceleration in the second half of the year beyond the harder comparable.””
Follow-up
Subsequent industry commentary supported the idea of a slowdown in growth rates during the second half of 2024, attributed to tougher comparisons rather than a downturn.
Original source
Marketing BrewTopics
From the High Caliber AI network — see the AI for PR module in the course.
