The short version

Brian Wieser predicted on September 4, 2024: “the bull ad market will soon revert to normal growth rates – down from 7.2% overall in 2024 to 5.3% in 2025” Verdict: Missed it. Brian Wieser's September 2024 forecast of 5.3% U.S. ad growth for 2025 was subsequently revised downward to 3.6% in March 2025 and then upward to 6.0% in June…

Prediction by

Brian Wieser

On September 4, 2024

“the bull ad market will soon revert to normal growth rates – down from 7.2% overall in 2024 to 5.3% in 2025”

Follow-up

Brian Wieser's September 2024 forecast of 5.3% U.S. ad growth for 2025 was subsequently revised downward to 3.6% in March 2025 and then upward to 6.0% in June 2025 by Wieser himself, indicating his initial prediction did not hold as his base case.

From the High Caliber AI network — see the AI for PR module in the course.