The short version

Brian Wieser predicted on April 21, 2024: “Advertising spend is likely to be up 5.6% in the US this year to $360 billion, according to financial analyst Brian Wieser. ... the increase excludes political advertising, which on its own Wieser expects to hit $15.5 billion across all media. The moderately bullish forecast is on the back of positive economic data…

Prediction by

Brian Wieser

On April 21, 2024

“Advertising spend is likely to be up 5.6% in the US this year to $360 billion, according to financial analyst Brian Wieser. ... the increase excludes political advertising, which on its own Wieser expects to hit $15.5 billion across all media. The moderately bullish forecast is on the back of positive economic data and sees a return to mid, single digit growth.”

Follow-up

Wieser's specific predictions for 2024 US ad spend ($360 billion overall, $15.5 billion political) are still awaiting final, comparable public data. Later forecasts from GroupM suggest a slightly higher total US ad spend ($365.9 billion) but align with the 'mid-single digit growth' trend. The political ad spend figure is difficult to compare due to differing scopes in public reporting. The outcome is directionally consistent but not quantitatively verifiable with final data yet.

From the High Caliber AI network — see the AI for PR module in the course.