The short version

Brian Wieser's prediction, paraphrased from the linked source (June 4, 2025): 2025 U.S. ad spending will grow 6.0%. Verdict: Missed it. Wieser forecast 6.0%. 2025 came in roughly double that: WPP Media put U.S. growth at 12.5% ex-political, and Madison & Wall's own later update said about 11%. The direction (up) was right, but the number was far too low.…

Prediction by

Brian Wieser

On June 4, 2025

Paraphrase: 2025 U.S. ad spending will grow 6.0%.

Follow-up

Wieser forecast 6.0%. 2025 came in roughly double that: WPP Media put U.S. growth at 12.5% ex-political, and Madison & Wall's own later update said about 11%. The direction (up) was right, but the number was far too low.

From the High Caliber AI network — see the AI for PR module in the course.