The short version

Brian Wieser predicted on April 21, 2024: “This increase does not take into account political advertising, which **Wieser anticipates will total $15.5 billion across all platforms**.” Verdict: Partially right. Industry consensus indicates record high political ad spending in 2024, with various trackers reporting figures in the low-to-mid teens billions range, generally around Wieser's prediction. However, a single, universally accepted 'all…

Prediction by

Brian Wieser

On April 21, 2024

“This increase does not take into account political advertising, which **Wieser anticipates will total $15.5 billion across all platforms**.”

Follow-up

Industry consensus indicates record high political ad spending in 2024, with various trackers reporting figures in the low-to-mid teens billions range, generally around Wieser's prediction. However, a single, universally accepted 'all platforms' total of $15.5B is not yet publicly available for precise confirmation or refutation.

From the High Caliber AI network — see the AI for PR module in the course.