The short version

Brian Wieser predicted on June 15, 2024: “It will reach $15.1 billion [in political ad spend] this year, compared with $14.1 billion in 2020, Wieser forecasts. With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.” Verdict: Called it. His $15.1 billion forecast for political ad spend in 2024 is in line…

Prediction by

Brian Wieser

On June 15, 2024

“It will reach $15.1 billion [in political ad spend] this year, compared with $14.1 billion in 2020, Wieser forecasts. With political spend incorporated, total advertising spend growth in the U.S. will amount to $384 billion in 2024.”

Follow-up

His $15.1 billion forecast for political ad spend in 2024 is in line with directional estimates. The implied total U.S. ad spend of $384 billion in 2024 is broadly consistent with combining non-political ad spend and political layer based on later public estimates.

From the High Caliber AI network — see the AI for PR module in the course.