The short version

Brian Wieser predicted on December 1, 2023: “We’re expecting global advertising to grow about five‑point‑six percent next year, in 2024…” Verdict: Partially right. Wieser’s 5.6% global growth call for 2024 was directionally correct and slightly conservative: the market ended up a bit stronger than his raised forecast, but within a narrow range of major forecasters’ estimates.

Prediction by

Brian Wieser

On December 1, 2023

“We’re expecting global advertising to grow about five‑point‑six percent next year, in 2024…”

Follow-up

Wieser’s 5.6% global growth call for 2024 was directionally correct and slightly conservative: the market ended up a bit stronger than his raised forecast, but within a narrow range of major forecasters’ estimates.

From the High Caliber AI network — see the AI for PR module in the course.