The short version

Brian Wieser predicted on September 4, 2024: “Wieser now projects that 2024 will grow 7.2% over 2023... which if added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included [political].” Verdict: Partially right. The ultimate full-year figure Wieser used for 2024 growth (~9% ex-political) was higher than the 7.2% predicted, indicating…

Prediction by

Brian Wieser

On September 4, 2024

“Wieser now projects that 2024 will grow 7.2% over 2023... which if added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included [political].”

Follow-up

The ultimate full-year figure Wieser used for 2024 growth (~9% ex-political) was higher than the 7.2% predicted, indicating an underestimation. However, his prediction that the second half of 2024 would exhibit deceleration was directionally correct.

From the High Caliber AI network — see the AI for PR module in the course.