The short version

Brian Wieser predicted on September 4, 2024: “2024 will grow 7.2% over 2023” Verdict: Missed it. Wieser projected 7.2% growth for U.S. ad spending in 2024, excluding political spending. Subsequent reporting indicated that the actual growth for 2024 was around 8.6%, higher than his September forecast.

Prediction by

Brian Wieser

On September 4, 2024

“2024 will grow 7.2% over 2023”

Follow-up

Wieser projected 7.2% growth for U.S. ad spending in 2024, excluding political spending. Subsequent reporting indicated that the actual growth for 2024 was around 8.6%, higher than his September forecast.

From the High Caliber AI network — see the AI for PR module in the course.