The short version

Brian Wieser predicted on June 27, 2025: “Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%.” Verdict: Partially right. Major agency and industry estimates placed 2025 U.S. ad spending growth (excluding political) in the mid-single-digit range, but generally below 6.0%. The precise 6.0% target appears modestly optimistic.

Prediction by

Brian Wieser

On June 27, 2025

“Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%.”

Follow-up

Major agency and industry estimates placed 2025 U.S. ad spending growth (excluding political) in the mid-single-digit range, but generally below 6.0%. The precise 6.0% target appears modestly optimistic.

From the High Caliber AI network — see the AI for PR module in the course.