The short version

Brian Wieser predicted on June 15, 2024: “The U.S. ad market, excluding political advertising investments, grew by 10.1% during this year’s first quarter, according to Wieser… The growth exceeded the 8% that Wieser had previously projected, leading him to project 6.7% second-quarter growth. Wieser expects that the first quarter’s outsized growth will dim by the end of the year, and…

Prediction by

Brian Wieser

On June 15, 2024

“The U.S. ad market, excluding political advertising investments, grew by 10.1% during this year’s first quarter, according to Wieser… The growth exceeded the 8% that Wieser had previously projected, leading him to project 6.7% second-quarter growth. Wieser expects that the first quarter’s outsized growth will dim by the end of the year, and decelerate to 4%.”

Follow-up

Q1 2024 non-political ad growth close to double-digit is consistent with earnings reports. Q2 2024 growth slowed but remained positive; mid- to high-single-digit outcome is consistent with 6.7% for Q2 and deceleration toward ~4% by Q4.

From the High Caliber AI network — see the AI for PR module in the course.