The short version

Brian Wieser predicted on March 25, 2024: “now projects the U.S. ad economy will expand 5.6% this year – up from the 4.3% he originally projected in September 2023, and up from 5.2% in his last upward revision in November 2023.” Verdict: Partially right. Wieser revised his forecast to 5.6% growth (ex-political) for 2024. This was still too conservative, as…

Prediction by

Brian Wieser

On March 25, 2024

“now projects the U.S. ad economy will expand 5.6% this year – up from the 4.3% he originally projected in September 2023, and up from 5.2% in his last upward revision in November 2023.”

Follow-up

Wieser revised his forecast to 5.6% growth (ex-political) for 2024. This was still too conservative, as stronger-than-expected Q1 and Q2 data led him to further upgrade his full-year forecast to 7.2% (ex-political) by September.

From the High Caliber AI network — see the AI for PR module in the course.