The short version

Brian Wieser predicted on April 21, 2024: “political advertising, which Wieser anticipates will total $15.5 billion across all platforms.” Verdict: Called it. Industry tallies of 2024 U.S. political ad spend generally indicated record-high spending in the mid-teens of billions, aligning with Wieser’s order-of-magnitude prediction.

Prediction by

Brian Wieser

On April 21, 2024

“political advertising, which Wieser anticipates will total $15.5 billion across all platforms.”

Follow-up

Industry tallies of 2024 U.S. political ad spend generally indicated record-high spending in the mid-teens of billions, aligning with Wieser’s order-of-magnitude prediction.

From the High Caliber AI network — see the AI for PR module in the course.