The short version

Brian Wieser predicted on June 15, 2024: “U.S. advertising spending should grow 6.3% in 2024… Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics.” Verdict: Called it. Directionally, the 6.3% growth range and pattern of strong H1 and slower H2 appear aligned with subsequently reported 2024 U.S. ad market performance. The exact…

Prediction by

Brian Wieser

On June 15, 2024

“U.S. advertising spending should grow 6.3% in 2024… Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics.”

Follow-up

Directionally, the 6.3% growth range and pattern of strong H1 and slower H2 appear aligned with subsequently reported 2024 U.S. ad market performance. The exact $379 billion figure is not precisely verifiable due to definitional differences.

From the High Caliber AI network — see the AI for PR module in the course.