The short version

Brian Wieser predicted on June 30, 2024: “according to Wieser’s forecasts, only 14% more spending on political advertising will take place in 2024 compared to this same time in 2020.” Verdict: Called it. The prediction that growth in political ad spending would be less explosive than some might assume was consistent with the eventual narrative that much of 2024’s ad…

Prediction by

Brian Wieser

On June 30, 2024

“according to Wieser’s forecasts, only 14% more spending on political advertising will take place in 2024 compared to this same time in 2020.”

Follow-up

The prediction that growth in political ad spending would be less explosive than some might assume was consistent with the eventual narrative that much of 2024’s ad strength came from non-political digital and commerce media.

From the High Caliber AI network — see the AI for PR module in the course.