The short version

Brian Wieser predicted on January 3, 2024: “ad revenue in the US is set to grow in 2024,” and characterized the market as an “early thumbs‑up” year while forecasting “roughly 5% (minus political spending) and 9% with political spend.” Verdict: Partially right. Wieser's directional call that 2024 would be a growth year (not a downturn) was correct. However, his numeric…

Prediction by

Brian Wieser

On January 3, 2024

“ad revenue in the US is set to grow in 2024,” and characterized the market as an “early thumbs‑up” year while forecasting “roughly 5% (minus political spending) and 9% with political spend.”

Follow-up

Wieser's directional call that 2024 would be a growth year (not a downturn) was correct. However, his numeric forecast of roughly 5% (ex-political) and 9% (with political) proved an underestimate, as later revisions indicated growth closer to 7.2% and 10.5% respectively.

From the High Caliber AI network — see the AI for PR module in the course.