The short version

Brian Wieser predicted on December 10, 2024: “Wieser… found that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.” Verdict: Partially right. Wieser's December 2024 forecast for 4.5% US ad revenue growth in 2025 was optimistic. By March…

Prediction by

Brian Wieser

On December 10, 2024

“Wieser… found that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.”

Follow-up

Wieser's December 2024 forecast for 4.5% US ad revenue growth in 2025 was optimistic. By March 2025, he downgraded this forecast again to 3.6%, citing continuing geopolitical turmoil and uncertainty, indicating an even softer year than anticipated in December.

From the High Caliber AI network — see the AI for PR module in the course.