The short version

Brian Wieser predicted on December 9, 2024: “According to industry doyen Brian Wieser… digital ad spending excluding political dollars is set to grow 8.4% next year, a noticeable drop from the 14.3% growth expected in 2024.” Verdict: Too early to tell. This is a prediction for 2025. Full, realized outcomes for 2025 digital ad spending growth are not yet available…

Prediction by

Brian Wieser

On December 9, 2024

“According to industry doyen Brian Wieser… digital ad spending excluding political dollars is set to grow 8.4% next year, a noticeable drop from the 14.3% growth expected in 2024.”

Follow-up

This is a prediction for 2025. Full, realized outcomes for 2025 digital ad spending growth are not yet available in the provided text.

From the High Caliber AI network — see the AI for PR module in the course.