The short version

Brian Wieser predicted on December 9, 2024: “digital ad spending excluding political dollars is set to grow 8.4% next year — a noticeable drop from the 14.3% growth expected in 2024.” Verdict: Too early to tell. This prediction for 2025 digital ad spending growth (8.4%) is too early to judge, as 2025 has not concluded. The expected 2024 growth (14.3%)…

Prediction by

Brian Wieser

On December 9, 2024

“digital ad spending excluding political dollars is set to grow 8.4% next year — a noticeable drop from the 14.3% growth expected in 2024.”

Follow-up

This prediction for 2025 digital ad spending growth (8.4%) is too early to judge, as 2025 has not concluded. The expected 2024 growth (14.3%) is a forecast from late 2024, not a realized figure within the provided text.

From the High Caliber AI network — see the AI for PR module in the course.