The short version

Brian Wieser predicted on September 4, 2024: ““However, Wieser predicts digital growth will slow down with the rest of the advertising market, warning of potential deceleration factors like retail media networks losing momentum or Chinese cross-border advertising demand drying up.” And “Meanwhile, the ‘open web’ still hovers around the bottom of the digital advertising barrel with an even slower predicted…

Prediction by

Brian Wieser

On September 4, 2024

““However, Wieser predicts digital growth will slow down with the rest of the advertising market, warning of potential deceleration factors like retail media networks losing momentum or Chinese cross-border advertising demand drying up.” And “Meanwhile, the ‘open web’ still hovers around the bottom of the digital advertising barrel with an even slower predicted growth rate of 3.1%.””

Follow-up

The directional prediction of overall digital growth deceleration is consistent with later forecasts, but the specific 'open web' growth rate cannot be verified due to lack of granular outcome data.

From the High Caliber AI network — see the AI for PR module in the course.