The short version

Brian Wieser predicted on June 1, 2024: “Despite its deceleration, political ad spend remains significant. It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.” Verdict: Too early to tell. Wieser forecast $15.1B in 2024 US political ad spend, up from $14.1B in 2020 - note the $14.1B is his own model's 2020 figure (GroupM's…

Prediction by

Brian Wieser

On June 1, 2024

“Despite its deceleration, political ad spend remains significant. It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.”

Follow-up

Wieser forecast $15.1B in 2024 US political ad spend, up from $14.1B in 2020 - note the $14.1B is his own model's 2020 figure (GroupM's December 2020 forecast estimated "$14 billion in likely expenditures"), not the AdImpact tracked-buys 2020 total of $9B often cited elsewhere. AdImpact's final tracked 2024 total was ~$11B (NBC News, Nov 2024) on a narrower scope, so the $15.1B cannot be cleanly judged against it.

From the High Caliber AI network — see the AI for PR module in the course.