The short version

Brian Wieser predicted on June 1, 2024: “Despite its deceleration, political ad spend remains significant. It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.” Verdict: Too early to tell. Final 2024 political ad spending data is not yet available, as the election cycle would need to conclude and data reconciled.

Prediction by

Brian Wieser

On June 1, 2024

“Despite its deceleration, political ad spend remains significant. It will reach $15.1 billion this year, compared with $14.1 billion in 2020, Wieser forecasts.”

Follow-up

Final 2024 political ad spending data is not yet available, as the election cycle would need to conclude and data reconciled.

From the High Caliber AI network — see the AI for PR module in the course.