The short version

Brian Wieser predicted on January 3, 2024: “ad revenue in the US is set to grow in 2024… he predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.” Verdict: Partially right. Wieser was correct that the ad market would grow in 2024 and avoid a downturn. However, his initial forecast of…

Prediction by

Brian Wieser

On January 3, 2024

“ad revenue in the US is set to grow in 2024… he predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.”

Follow-up

Wieser was correct that the ad market would grow in 2024 and avoid a downturn. However, his initial forecast of roughly 5% (ex-political) and 9% (with political) was too low, as he later revised it upwards multiple times to 7.2% (ex-political) and 10.5% (with political).

From the High Caliber AI network — see the AI for PR module in the course.