The short version

Brian Wieser predicted on January 1, 2024: “predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.” Verdict: Partially right. This early-2024 forecast understated the eventual strength of the market. It was superseded by his own later upward revisions, and compared to actual outcomes, is best viewed as a conservative starting point…

Prediction by

Brian Wieser

On January 1, 2024

“predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.”

Follow-up

This early-2024 forecast understated the eventual strength of the market. It was superseded by his own later upward revisions, and compared to actual outcomes, is best viewed as a conservative starting point that proved too low.

From the High Caliber AI network — see the AI for PR module in the course.