The short version

Brian Wieser predicted on April 21, 2024: “Wieser forecasts that by 2028, digital advertising will account for 76% of total ad spending, up from 64% in 2023.” Verdict: Too early to tell. This is a forward-looking forecast for 2028, so no outcome is available yet. It will be verifiable once 2028 global ad mix data is public.

Prediction by

Brian Wieser

On April 21, 2024

“Wieser forecasts that by 2028, digital advertising will account for 76% of total ad spending, up from 64% in 2023.”

Follow-up

This is a forward-looking forecast for 2028, so no outcome is available yet. It will be verifiable once 2028 global ad mix data is public.

From the High Caliber AI network — see the AI for PR module in the course.