The short version

Christopher T. Nicholls predicted on May 3, 2018: “Just last year, our end-state penetration estimate for digital was approximately 60 percent, but we have revised that upward dramatically because of the rapid rise of mobile and video ads. Digital advertising has a 36 percent market share today, and with ads for mobile devices and mobile video growing at a rate…

Prediction by

Christopher T. Nicholls

On May 3, 2018

“Just last year, our end-state penetration estimate for digital was approximately 60 percent, but we have revised that upward dramatically because of the rapid rise of mobile and video ads. Digital advertising has a 36 percent market share today, and with ads for mobile devices and mobile video growing at a rate of 17 percent to 20 percent per year, we expect continued gains for the foreseeable future.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.