Video Advertising

“Just last year, our end-state penetration estimate for digital was approximately 60 percent, but we have revised that upward dramatically because of the rapid rise of mobile and video ads. Digital advertising has a 36 percent market share today, and with ads for mobile devices and mobile video growing at a rate of 17 percent to 20 percent per year, we expect continued gains for the foreseeable future.”

“Just last year, our end-state penetration estimate for digital was approximately 60 percent, but we have revised that upward dramatically because of the rapid rise of mobile and video ads. Digital advertising has a 36 percent market share today, and with ads for mobile devices and mobile video growing at a rate of 17 percent to 20 percent per year, we expect continued gains for the foreseeable future.”