The short version

Cory Munchbach predicted on January 7, 2025: “In 2025, marketing workflows will be transformed by AI. In turn, the way CDPs deliver value will evolve to balance the human element and the automation, the privacy and possibility, and creativity and control.” Verdict: Called it. Landed. By the end of 2025, SAS research ("Marketers and AI: Navigating New Depths") described generative…

Prediction by

Cory Munchbach

On January 7, 2025

“In 2025, marketing workflows will be transformed by AI. In turn, the way CDPs deliver value will evolve to balance the human element and the automation, the privacy and possibility, and creativity and control.”

Follow-up

Landed. By the end of 2025, SAS research ("Marketers and AI: Navigating New Depths") described generative AI as the new status quo for marketing departments worldwide, with leading adopters already moving into agentic AI. AI-assisted workflows went from experiment to default inside the year Munchbach named.

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