The short version

David Cohen predicted on November 17, 2021: “While the digital advertising industry is expected to remain a bright spot in an otherwise tough year, serious challenges loom.” Verdict: Called it. Digital ad revenues continued to grow significantly in 2021, confirming it remained a 'bright spot'. At the same time, subsequent years saw increasing challenges like privacy regulations and growth bottlenecks,…

Prediction by

David Cohen

On November 17, 2021

“While the digital advertising industry is expected to remain a bright spot in an otherwise tough year, serious challenges loom.”

Follow-up

Digital ad revenues continued to grow significantly in 2021, confirming it remained a 'bright spot'. At the same time, subsequent years saw increasing challenges like privacy regulations and growth bottlenecks, validating the 'serious challenges loom' aspect.

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