The short version

David Cohen predicted on November 20, 2025: “Creator Economy ad spend to reach $37 billion in 2025, growing 4x faster than total media industry, according to IAB.” Verdict: Too early to tell. The prediction targets full-year 2025, and as of the current date (August 30, 2026), specific data confirming the exact $37 billion figure and growth rate against the total…

Prediction by

David Cohen

On November 20, 2025

“Creator Economy ad spend to reach $37 billion in 2025, growing 4x faster than total media industry, according to IAB.”

Follow-up

The prediction targets full-year 2025, and as of the current date (August 30, 2026), specific data confirming the exact $37 billion figure and growth rate against the total media industry for 2025 would be needed for a definitive verdict. The outcome is still too early to fully judge.

From the High Caliber AI network — see the AI for PR module in the course.