The short version

David Cohen predicted on March 16, 2023: “The future of video will be streamed. There is no doubt in my mind that is going to happen. It’s only a matter, between now and then, of how much more the industry will evolve.” Verdict: Still evolving. Video is increasingly streamed, with significant growth in CTV ad spend and legacy broadcasters expanding…

Prediction by

David Cohen

On March 16, 2023

“The future of video will be streamed. There is no doubt in my mind that is going to happen. It’s only a matter, between now and then, of how much more the industry will evolve.”

Follow-up

Video is increasingly streamed, with significant growth in CTV ad spend and legacy broadcasters expanding streaming services. This trend aligns strongly with Cohen's prediction, but the 'future' is an ongoing development.

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