We've Got Receipts

    — Topic —

    Video Advertising

    2 receipts tracked

    — Filed —

    2 receipts on Video Advertising

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    RECEIPT #DAVID-

    MAR 16, 2023

    Story still evolving.

    PREDICTION BY

    David Cohen
    “Nearly 15 years after the NewFronts started, [Cohen] predicts the NewFronts and upfronts will ultimately merge into a single event. ‘This is going to be one video market. There is no need for the time and effort of separating them. It’s kind of a fallacy today and it will certainly be a fallacy in the future.’”

    FOLLOW-UP

    Buyers increasingly treat linear and streaming as one integrated 'video' marketplace, with many upfront presentations incorporating streaming. While a full formal merger of events is still evolving, the market is moving towards 'one video market' as predicted.

    ORIGINAL SOURCE

    The Current
    Video AdvertisingUpfrontsNewFronts

    RECEIPT #DAVID-

    MAR 16, 2023

    Story still evolving.

    PREDICTION BY

    David Cohen
    “The future of video will be streamed. There is no doubt in my mind that is going to happen. It’s only a matter, between now and then, of how much more the industry will evolve.”

    FOLLOW-UP

    Video is increasingly streamed, with significant growth in CTV ad spend and legacy broadcasters expanding streaming services. This trend aligns strongly with Cohen's prediction, but the 'future' is an ongoing development.

    ORIGINAL SOURCE

    The Current
    StreamingVideo Advertising