The short version

Debra Aho Williamson predicted on February 27, 2020: ““This year, we expect new entrants like Firework and legacy players like Instagram and Facebook to take on TikTok,” said Williamson. “Instagram is a particularly large threat; it recently added new tools to its Boomerang looping-effect feature that mimic similar features on TikTok.”” Verdict: Called it. The outcome matches the prediction that…

Prediction by

Debra Aho Williamson

On February 27, 2020

““This year, we expect new entrants like Firework and legacy players like Instagram and Facebook to take on TikTok,” said Williamson. “Instagram is a particularly large threat; it recently added new tools to its Boomerang looping-effect feature that mimic similar features on TikTok.””

Follow-up

The outcome matches the prediction that Instagram would be a 'particularly large threat' via TikTok-like features, with the launch and prioritization of Instagram Reels.

From the High Caliber AI network — see the AI for PR module in the course.