We've Got Receipts

    — Topic —

    Instagram

    3 receipts tracked • 100% industry hit rate

    — Filed —

    3 receipts on Instagram

    Browse all →

    RECEIPT #LIA-HA

    NOV 14, 2025

    Called it.

    PREDICTION BY

    Lia Haberman
    “In 2026, I expect affiliate creators to become an even bigger share of the marketing mix. We're seeing a clear shift toward creators who influence culture and … In short: Creator marketing is non-negotiable in 2026, with Instagram as the dominant stage and micro-influencers as the MVPs.”

    FOLLOW-UP

    Lia Haberman's prediction that creator marketing would be non-negotiable in 2026, with Instagram as a dominant stage, aligns with post-event SXSW 2026 coverage which heavily featured creator economy and influencer marketing themes.

    Creator MarketingInfluencer MarketingSocial MediaInstagram

    RECEIPT #DEBRA-

    NOV 27, 2018

    Called it.

    PREDICTION BY

    Debra Aho Williamson
    “Facebook is making a major push for stories across all of its apps, betting that consumers and marketers will gravitate toward this form of ephemeral communication.”

    FOLLOW-UP

    The directional forecast that Stories would become a mainstream, widely used format for users and marketers was correct, even though later short-form video displaced it as *the* dominant format.

    ORIGINAL SOURCE

    www.emarketer.com
    FacebookInstagramStoriesEphemeral Content

    RECEIPT #DEBRA-

    FEB 27, 2020

    Called it.

    PREDICTION BY

    Debra Aho Williamson
    ““This year, we expect new entrants like Firework and legacy players like Instagram and Facebook to take on TikTok,” said Williamson. “Instagram is a particularly large threat; it recently added new tools to its Boomerang looping-effect feature that mimic similar features on TikTok.””

    FOLLOW-UP

    The outcome matches the prediction that Instagram would be a 'particularly large threat' via TikTok-like features, with the launch and prioritization of Instagram Reels.

    ORIGINAL SOURCE

    www.netimperative.com
    TikTokInstagramCompetition