The short version

Eric Seufert predicted on January 10, 2024: “Microsoft could launch either a standalone mobile gaming app store to operate across stores or it could launch a search ads product on its own gaming App Store similar to those that exist in the App Store… they were going to expand their advertising operating in Xbox… they were going to bring ads…

Prediction by

Eric Seufert

On January 10, 2024

“Microsoft could launch either a standalone mobile gaming app store to operate across stores or it could launch a search ads product on its own gaming App Store similar to those that exist in the App Store… they were going to expand their advertising operating in Xbox… they were going to bring ads to Xbox games… my prediction is in 2024 Microsoft launches their mobile gaming store and they also, in parallel, launch some kind of ad product that allows for distribution either in their own store or across all [stores].”

Follow-up

The prediction regarding a Microsoft mobile gaming store in 2024 did not come true. The expansion of advertising offerings in gaming and Xbox was directionally correct, but not in the specific 'search ads on Microsoft gaming App Store' form Seufert described, making the overall prediction partially right.

From the High Caliber AI network — see the AI for PR module in the course.