The short version

Evan Shapiro predicted on December 23, 2024: “2025 PREDICTION #2: RETAIL MEDIA WILL GO MORE MAINSTREAM NEXT YEAR, WITH A WAVE OF RETAIL MEDIA ON CTV.” Verdict: Partially right. Retail media on CTV continues to be a trend in 2026, as evidenced by Shapiro's comments in a Roku webinar. However, specific 2025 spend figures for 'retail media on CTV' are…

Prediction by

Evan Shapiro

On December 23, 2024

“2025 PREDICTION #2: RETAIL MEDIA WILL GO MORE MAINSTREAM NEXT YEAR, WITH A WAVE OF RETAIL MEDIA ON CTV.”

Follow-up

Retail media on CTV continues to be a trend in 2026, as evidenced by Shapiro's comments in a Roku webinar. However, specific 2025 spend figures for 'retail media on CTV' are not provided to fully verify the prediction's 'mainstream' claim. The general growth of retail media and its overtaking of global TV ad revenues in 2025 (per GroupM) supports the overall trend, but the CTV-specific aspect for 2025 remains unquantified in the provided text.

From the High Caliber AI network — see the AI for PR module in the course.