The short version

Jaclyn Nix predicted on January 1, 2024: “AI is going to be increasingly important – both generative and predictive. [Epsilon] has been using predictive AI to get the right message in front of the right consumer at the right time for over 10 years. This is not going to stop and will become increasingly important to help drive the best…

Prediction by

Jaclyn Nix

On January 1, 2024

“AI is going to be increasingly important – both generative and predictive. [Epsilon] has been using predictive AI to get the right message in front of the right consumer at the right time for over 10 years. This is not going to stop and will become increasingly important to help drive the best outcomes for consumers, brands and retailers.” (On generative AI: “This too will be important to help manage campaigns and manage creative within retail media.””

Follow-up

Retail AI spending increased significantly, and generative AI became central to tech forecasts.

From the High Caliber AI network — see the AI for PR module in the course.