The short version

Jasmine Enberg predicted on January 5, 2026: “Influencer marketing becomes more performance-driven – As the market matures, brands will prioritize measurable outcomes over vanity metrics, with creator marketplaces proliferating across platforms, media companies, and even retailers... Growth is going to be slower, and we think brands are going to be more intentional about how they’re spending their dollars... There’s going…

Prediction by

Jasmine Enberg

On January 5, 2026

“Influencer marketing becomes more performance-driven – As the market matures, brands will prioritize measurable outcomes over vanity metrics, with creator marketplaces proliferating across platforms, media companies, and even retailers... Growth is going to be slower, and we think brands are going to be more intentional about how they’re spending their dollars... There’s going to be a lot more conversations about measurement.”

Follow-up

By 2026, influencer marketing firmly shifted towards performance-based deals, measurable outcomes, and robust analytics, with creator marketplaces becoming prevalent, aligning with the prediction.

From the High Caliber AI network — see the AI for PR module in the course.