The short version

Joe Apprendi predicted on July 6, 2011: “Another challenge, according to Apprendi, is the changing demands of advertisers content first to audience first media buying/monetization strategies. 'Display is leading the way here, but advertisers will want to apply this approach to all addressable media, including TV and Mobile.'” Verdict: Called it. Audience-based planning and buying has significantly expanded beyond display,…

Prediction by

Joe Apprendi

On July 6, 2011

“Another challenge, according to Apprendi, is the changing demands of advertisers content first to audience first media buying/monetization strategies. 'Display is leading the way here, but advertisers will want to apply this approach to all addressable media, including TV and Mobile.'”

Follow-up

Audience-based planning and buying has significantly expanded beyond display, becoming a cornerstone of strategies across video, mobile, connected TV, and other addressable channels.

From the High Caliber AI network — see the AI for PR module in the course.