RECEIPT #ARI-PA
FEB 01, 2026
PREDICTION BY
Ari Paparo“Programmatic advertising evolves back toward outcome focused systems.”
FOLLOW-UP
By mid-2026, retail media networks, performance-based walled gardens, and outcome-guaranteed buying models are gaining share. DSPs and networks increasingly emphasize 'outcome-based' buying over impression-based metrics, aligning with the prediction's direction. This is an evolving trend.
ORIGINAL SOURCE
news.marketecture.tvEVIDENCE