The short version

Lia Haberman predicted on December 7, 2023: “It’s wild and it’s over the top. It’s such a lapse in judgement. ... I don’t think this was something they just stumbled into it.” Verdict: Called it. Lia Haberman's analysis of the FabFitFun X ad incident proved accurate, as the situation unfolded exactly as described, serving as a 'case study' in poor…

Prediction by

Lia Haberman

On December 7, 2023

“It’s wild and it’s over the top. It’s such a lapse in judgement. ... I don’t think this was something they just stumbled into it.”

Follow-up

Lia Haberman's analysis of the FabFitFun X ad incident proved accurate, as the situation unfolded exactly as described, serving as a 'case study' in poor social media judgment and crisis management. The company's subsequent apologies and attempts to mitigate the backlash confirm the 'lapse in judgment' and intentionality she highlighted.

From the High Caliber AI network — see the AI for PR module in the course.