The short version

Lou Paskalis predicted on June 1, 2023: “Lou’s forecast for the future of the advertising industry: “one that includes addressability, quality, and a technical revolution driven by AI.”” Verdict: Called it. Advertising has moved strongly toward addressability (CTV, programmatic, data-driven targeting), quality concerns (brand safety, news investments, misinformation mitigation), and a technical revolution driven by AI in planning, creative, and…

Prediction by

Lou Paskalis

On June 1, 2023

“Lou’s forecast for the future of the advertising industry: “one that includes addressability, quality, and a technical revolution driven by AI.””

Follow-up

Advertising has moved strongly toward addressability (CTV, programmatic, data-driven targeting), quality concerns (brand safety, news investments, misinformation mitigation), and a technical revolution driven by AI in planning, creative, and optimization. These developments closely match his longer-term forecast.

From the High Caliber AI network — see the AI for PR module in the course.